ABOUT

About Essentials of Maat, LLC


At Essentials of Maat, LLC, we are on a mission to redefine skincare by harnessing the power of nature and infusing it with love and intention. Named after Ma'at, the ancient Egyptian concept of harmony, balance, and truth, our company embodies these principles in every product we create.


Founded by Henry Fitzgerald "Gerald" Jones, Essentials of Maat, LLC is more than just a skincare brand; it's a holistic wellness journey. Gerald, a visionary entrepreneur and master barber, embarked on this path in 2015 with a simple yet profound goal: to create natural skincare solutions that nurture both the skin and the soul.

Our philosophy is rooted in the belief that true beauty emanates from within, and that what we put on our skin should be as pure and nourishing as what we put into our bodies. With this ethos in mind, we handcraft each product using only the finest natural ingredients, carefully sourced and blended to deliver optimal results without compromising on quality.


Gerald embarked on a journey to create an all natural skin care cream that would aid to the appearance of his many clients that find themselves in his barber chair. Implementing acts of "LOVE" in all he does, Gerald was spiritually lead in the direct path of "Overstanding" the healing properties of how Shea Butter and Black Soap, along with other natural oils, plants and essential fragrances can heal not only the outer layers of the skin, but also the inner layers of the soul.


Gerald's motto is "One shouldn't put any products on their skin with ingredients one can not safely internally ingest!"


From our luxurious Handmade Natural Scented Shea Butter to our invigorating Liquid Black Soap and rejuvenating Body Scrubs, each creation is infused with Gerald's passion for holistic healing and his commitment to helping others look and feel their best. Our Hair, Scalp & Loc Oil is specially formulated to promote healthy hair growth and scalp wellness, embodying our dedication to holistic beauty from head to toe.


At Essentials of Maat, LLC, we invite you to join us on a journey to rediscover the beauty of nature and awaken your inner glow. With each use of our products, you are not just nourishing your skin; you are embracing a skincare ritual that honors the timeless wisdom of Ma'at and celebrates the harmony between body, mind, and spirit.


Welcome to Essentials of Maat, LLC—where natural beauty meets spiritual wellness.

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